The Power of Internet Tools

The Power of Internet Tools:

It’s amazing how much we can learn about people’s oppinions these days through the internet. Even if we ignore the whole development of Web 2.0 as a platform for self expression,  companies today are gathering more and more data about our activities, and it’s publication seems to indicate something about ourselves.

Look at the “autocomplete” example here – using google’s autocomplete to verify popular responses for certain topucs. It’s obviously demostrated in jest in this case, but some people take it very seriously. I got an email last month about a campaign in Romania called “Romanians are Smart”. Here’s a link explaining the idea behind it: The amazing part – this link was sent to me by a Romanian from the United Nations!

Protests also seem like a great example of the impact of internet tools, rather than the user expressions they allow. SOPA and PIPA blackouts had a very large impact on support for the bills – and not just because of the user base, but because of the tool that repreesents them.

Internet tools have basicly become a tool for describing public trends without requiring direct input. With facebook expanding its sharing function to pretty much post an update on anything you do in your life, I’m guessing we’re going to see more use of the internet for these causes in the coming years.

via tumblr at January 20, 2012 at 02:10AM. Originally posted on


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